Desperation by Stephen King Essay Example For Students

Distress by Stephen King Essay Distress, an ongoing Stephen King epic, isn't only a book, however an encounter that leaves the peruser terrified, neurotic, and scrutinizing his ethical convictions. Picture, maybe, a solitary, crazed Nevada police officer who pulls over vehicles on a forlorn desert thruway and commandingly removes their inhabitants. Whichever of them he doesnt murder quickly, he secures up in the prison of the little ruined town of Desperation. Among those caught are the traveling Carver family, whose RV is attacked en route to Arizona. As of now detained is Tom Billingsley, a once notable individual from the now butchered network of Desperation. They are before long joined by earlier well known, presently old and overweight essayist, Johnny Marinville, who is riding the nation over on his Harley-Davidson gathering material for a book of short stories. Step by step instructions to get away from Desperation isnt the main unanswered inquiry, however. How could and for what reason would one man withou t any assistance murder the number of inhabitants in a whole town? How can he have such authority over the brains of the creatures? For what reason would they say they are bolted up when he could have executed them like each one else? Whatever it is that has the assemblage of official Collie Entraigan cannot keep going forever, however. Following a few days his body is self-destructing, and he is seeping from each opening. More abnormal yet, he is growing a few inches every day and will undoubtedly blast soon. Will he? Or on the other hand are the inhabitants of the neighborhood Desperation prison just reinforcement bodies that the owner will utilize when it destroys its present one? On the off chance that things being what they are, at that point what's going on here? All the more significantly, whos next?An captivating part of this book is that there is no genuine hero. Lord leaves the peruser in steady anticipation. Every now and again evolving sees, the story tails one character or gathering of characters for one part and afterward in the following section, follows another, frequently entwining the time successions. The covering activity is intruded on just by flashbacks that permit the peruser to identify with a specific characters activities or emotions. These flashbacks are mind boggling to the point that it is hard to accept they are anecdotal by any stretch of the imagination. They broadly expound of the life changing encounters of everybody included that the peruser gets an intuition with regards to how the characters will respond to specific circumstances. Recounting to the story as such permits the peruser to perceive any reason why each character demonstrations the way that he does. The book itself starts with a troubled Mary Jackson yelling Oh! Goodness, Jesus! Net! (p. 1) in shock after observing a dead feline nailed to a speed limit sign along the Nevada stretch of thruway 50. This specific stretch of black-top flaunts the title The Loneliest Highway in America, and to New York brought up Peter and Mary Jackson, it is starting to get excessively frightening. Before long Peter sees an up and coming vehicle in the back view reflect. Huge chrome grille, coming up quick and reflecting such a savage oval of sun that he needed to squint . . . in any case, he thought the vehicle was white, which implied it wasnt State Police. (p. 6) Soon the little white Acura they are driving is pulled over. They are feeling the loss of a back tag, the hauntingly huge official lets them know, and when they open the storage compartment to get out the toolbox, he sees a gallon measured loose loaded with greenish-earthy colored home grown issue. (p. 18) Soon Peter and Mary are in tran sit to the Desperation town prison. In transit there they pass a RV with four punctured tires that the cop flys by just as he doesnt even observe it. After entering the entryway of the police headquarters, the cop puts his arm around Peter and siphons three projectiles in his guts while he and his better half gaze in dismay at the figure of a dead young lady, neck snapped, lying slantedly at the base of the steps. .u9ced42e6f0a575fe803a8cb4b7542e8d , .u9ced42e6f0a575fe803a8cb4b7542e8d .postImageUrl , .u9ced42e6f0a575fe803a8cb4b7542e8d .focused content zone { min-tallness: 80px; position: relative; } .u9ced42e6f0a575fe803a8cb4b7542e8d , .u9ced42e6f0a575fe803a8cb4b7542e8d:hover , .u9ced42e6f0a575fe803a8cb4b7542e8d:visited , .u9ced42e6f0a575fe803a8cb4b7542e8d:active { border:0!important; } .u9ced42e6f0a575fe803a8cb4b7542e8d .clearfix:after { content: ; show: table; clear: both; } .u9ced42e6f0a575fe803a8cb4b7542e8d { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; darkness: 1; change: haziness 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .u9ced42e6f0a575fe803a8cb4b7542e8d:active , .u9ced42e6f0a575fe803a8cb4b7542e8d:hover { mistiness: 1; change: obscurity 250ms; webkit-progress: murkiness 250ms; foundation shading: #2C3E50; } .u9ced42e6f0a575fe803a8cb4b7542e8d .focused content territory { width: 100%; position: relativ e; } .u9ced42e6f0a575fe803a8cb4b7542e8d .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; text-enrichment: underline; } .u9ced42e6f0a575fe803a8cb4b7542e8d .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u9ced42e6f0a575fe803a8cb4b7542e8d .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-outskirt span: 3px; text-adjust: focus; text-design: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .u9ced42e6f0a575fe803a8cb4b7542e8d:hover .ctaButton { foundation shading: #34495E!important; } .u9ced42e6f0a575fe803a8cb4b7542e8d .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u9ced42e6f0a575fe803a8cb4b7542e8d-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u9ced42e6f0a575fe803a8cb4b7542e8d:after { content: ; show: square; clear: both; } READ: Aids In Africa EssayNow the peruser is acquainted with the Carver family. Ruler levels out the story line by intruding on snapshots of extraordinary activity with flashbacks. In this specific case, King recounts the earlier goals of the Carver family. The story broadly expounds that it is hard to take as fiction. He recounts how they had begun as Four Happy Wanderers as was definite into the pinstripe of their RV, how they had out of nowhere blown four concurrent punctured tires, and how they were safeguarded by what appeared at the time like an active official of the law. The focal point of the writer before long goes to over the hill essayist Johnny Marinville as he wants to alleviate himself cruising down Highway 50 on his cream and red Harley-Davidson Softtail bike. Johnny chooses to simply pull over and let it go in that spot simply off the expressway. At the same time, he furnishes the peruser with an intriguing memory of what his life resembled back when he had groupies, was a heavy drinker, and was dependent on heroin. Zooming up his pants and closing up his riding chaps, Johnny pivots to discover a police cruiser joined by an incredibly enormous official approaching over his bicycle. After a short, neighborly discussion the official discloses to Johnny he would do well to shut everything down unfastened seat sack. This strikes Johnny as odd, seeing as how he had everything secured and locked in when he got off the bicycle, however now his brilliant orange rain guard was hanging mostly out of his steel-studded seat sack. At the point when Johnn y opens it up there is a pack of weed gazing back at him that is abnormally recognizable to the peruser. The cop thrashes Marinville and tosses him in the rear of the cruiser, and soon he gets to know the others back at the prison. Starting here on, the plot of the story turns out to be excessively mind boggling and included to be secured essentially by rundown, however the quickly falling apart official before long leaves in quest for additional casualties, taking Ellen Carver with him. The team of detainees before long escapes imprisonment, drove by the youthful and God-dreading David Carver. David has been profoundly strict since the time his supplications got up his closest companion from a state of insensibility a few days before they were going to reassess him. He utilizes his confidence in God to neutralize the shades of malice of Tak, the owner, and his creature flunkies. The situation starts to get interesting as David plays out a few questionable wonders with the assistance of God, for example, crushing his whole body, including his head through a four inch hole between the jail bars. He additionally delivers a whole supper for eight out of two jars of sardines and a half box of Ritz saltines (suggest ive of the book of scriptures story of the portions and fishes) and causes Johnnys mobile phone to function as unmistakable when nobody else can get adequate gathering to dial. While somewhere down in petition, he is given precise, expound dreams of the can tahs, minimal stone carvings contained in the profundities of the pits of the Desperation Mining Company. After contacting these carvings, individuals go insane with a crazy inclination to slaughter up to that point their substance softens off their bones like frozen yogurt. These can tahs originate from the ini, which is the fundamental underground wellspring of Taks detestable. David wont leave Desperation without decimating the ini, feeling that God will consider his to be as a reasonable exchange for that of his cherished companions. Marinville, who is in a bad way, yet at the same time has a sharp brain, predicts that David will feel as if he is committed to take the underground self destruction shelling strategic himself. Johnny arranges the others to stifle David while he takes the sacks of ANFO touchy and plunges to the very heart of the malevolence of Desperation, exploding it alongside himself, while the others make their getaway. He advises David to imagine like this never occurred, to carry on with his life, to Go get your companion and make him your sibling. (p. 543) However, we never discover what precisely befalls an

Marketing Report Bokomo Foods Essay

1.0. A report introducing market information so as to educate a grain organization Bokomo Ltd. To consider whether to grow more in the United Kingdom advertise. 2.0 Executive rundown. This is a short report, containing promoting information on both the oat advertise and a particular business, Bokomo UK. The information was gotten from optional advertising research. Bokomoâ's site was one of the principle reference direct. With the discoveries and investigation, it was suggested that Bokomo ought to grow their own image items more in the UK. The PEST examination of the UK basic food item industry remembered for this report was utilized to feature the outside variables that can influence Bokomo’s activity and decipher how these components will impact Bokomo. Moreover, through the market examination it was discovered that Kellogg’s and Weetabix essentially lead the grain business, trailed by Nestle and Jordans. These organizations have a wide scope of brands focused at various buyers, and they have client dependability, which can make it harder for more up to date organizations to enter this part. As referenced previously, in the grain showcase there are an enormous assortment of focused shoppers like youngsters, ladies, and families. The fundamental key patterns in the market are advantageous tidbits and awareness towards wellbeing. Aside from that, own marked names are likewise picking up prevalence as they offer buyers a similar item at a less expensive cost. SWOT investigation permitted us to devise the company’s inner examination. Qualities incorporated their notable notoriety and clients, for example, enormous food retailers (Tescoâ's), to which they sell assembling and bundling administrations. Shortcomings comprise of the negative perspectives the organization faces, including their not commonly recognized name, and general negative exposure they face in this unpredictable area. Openings were concocted from the social elements from the PEST examination as changes in purchaser tastes and patterns are openings were this organization can profit by addressing those necessities. These were alsoâ an significant piece of the report as it influenced the last proposals for the organization. Dangers incorporated the money related downturn and expanding levels of movement. Bokomo Foods is a significant oat maker in the United Kingdom, built up around 80 years prior. In spite of not being an easily recognized name, is a UK driving grain producer and the organization has accomplished decent variety by delivering a scope of own-name items. Besides, they make marked items for huge organizations, just as marked bundling administrations like Bag in Box, Pot or Pouch. These administrations are for driving retailers, for example, Tescoâ's, Sainsburyâ's and Morrison’s, among numerous others. 3.0 Introduction + Aim. This is a report whose point is to introduce advertise information so as to advise Bokomo plc. a grain organization, regardless of whether further extension in the UK advertise is helpful as of now. The report will distinguish and break down the present business circumstance, utilizing SWOT investigation, and audit the macroeconomic point of view of the general UK basic food item industry utilizing PEST examination. The SWOT investigation will assist us with looking at the particular organization factors, as it is fundamental to comprehend these so as to relate them back to the PEST and market patterns. Both inward and outer components influence how Bokomo will work now and later on. 4.0 The staple market condition †PEST examination 4.1 Political Political variables impact the examination of outside elements since they are dictated by the level of government intercession in the economy. The political circumstance in the UK is steady. Her Majesty’s Government, drove by Prime Minister David Cameron of the Conservative Party, is chiefly worried about the money related emergency influencing economies everywhere throughout the world and to reinforce the monetary situation of UK internationally. Through work enactments, the administration urges retailers to give a blend of openings for work from adaptable, lower-paid and privately based occupations to profoundly gifted, more generously compensated and halfway found occupations (Balchin, 1994). Movement largy affects the staple business, as it gives new clients, just as open doors for stores to oblige the distinctive culinary societies of migrants. Movement additionally prompts an adjustment in size of work pool, which could affect the accessibility of laborers. Most recent figures from the Office for National Statistics show nearly 503,000 individuals came to live in the UK in the year finishing June 2013, contrasted and 517,000 individuals the earlier year (ONS.gov, 2013). 4.2 Economic Monetary components are critical to consider as to the UK basic food item advertise, as they are exceptionally compelling to request, costs, costs, and benefit. One of the most persuasive factors on the economy is high joblessness level, which diminishes the compelling interest for some merchandise, antagonistically influencing the interest required to deliver such products. Joblessness in the UK is at 7.1% as of January 2014, as indicated by BBC. Another profoundly significant monetary factor is the basic food item showcase size and the market development. IGD figure that the UK staple market worth can't avoid being worth  £205.9bn in 2018, a 21.3% expansion on 2013 (IGD.com, 2013). This is gainful news to Bokomo, since any extension would be conceivable as to the accessibility of territory in the market to extend. Another market normal for significance is the measure of spending on staple goods with respect to by and large retail consumption in the UK. The staple market’s share represents 54.9p in each  £1 of UK retail spending (IGD.com, 2013). 4.3 Social As indicated by Askew (2013) deals in the oat business have been feeling the squeeze in these previous years, particularly because of the changing social patterns and propensities for buyers. Despite the fact that deals in this market have been steady, development has been moderate. Customary breakfast propensities have changed and individuals expend less grains on account of a busier way of life. Likewise expanding number of buyers skip breakfast. An expansion in female specialists has likewise affected this, which is the reason rivalry for advantageous alternatives is growingâ more each time. An expanding number of individuals currently search for simple and speedy options in contrast to plunking down and eating. Notwithstanding, they hope to get similar supplements and solid advantages with these advantageous choices. A developing number of ladies currently give extraordinary consideration to what they are eating, checking the naming, nourishing data and elements of every item. Progressively, ladies have a more prominent worry with their weight and smart dieting. Of late, the interest for children’s grains has declined as a result of the sugar content it has. Oat organizations use showcasing to further their potential benefit and draw in kids with undesirable items. Their fundamental source has been TV adverts and the majority of the grains for youngsters have high sugar content with low dietary benefit, a reality of which more guardians know. Aside from shopper worries about wellbeing, they are likewise getting increasingly mindful of the earth. In this particular market, numerous grain organizations presently control their water use, vitality use, squander created, and so on. The majority of them additionally give close consideration to the bundling of the item, such as utilizing reused bundling. Another social factor that influences the basic food item showcase when all is said in done is the differing society in UK. There are such a large number of individuals with various societies that don't pick grains as their first decision for breakfast; rather they have their own dietary patterns. Accordingly, it is significant for the makers in the basic food item market to comprehend the necessities of the whole populace and meet them. Moreover, market own-image items have increased a ton of prominence on account of the financial downturn. As shoppers have constrained spending power, they incline toward spending on a less expensive item that permits them to get similar advantages. 4.4 Technological In the present mechanical age, everybody, from individual to professionalâ interaction, is exceptionally dependent on innovation. Consequently, innovative advances are significant for the turn of events and support of business culture. Advances in innovation have permitted the basic food item industry to develop. An incredible model is the destruction of Blockbuster, who was hesitant to investigate online alternatives, and their ensuing refusal to purchase Netflix and to adjust to changing patterns lead to their insolvency and last conclusion on January 14, 2014. Online shopping for food holds 11% of the dissemination channels of the UK basic food item market and forecasts recommend online deals in the US will develop by 15% in 2014 to  £189.3 billion, while in Europe, deals are relied upon to ascend by 18% to  £131.2 billion. Web based shopping has helped individuals go through their day all the more productively and diminished the exertion of conveying overwhelming basic food item packs. Innovative advances at the store has added to progressively effective client support and loading endeavors. The appropriation of Electronic Point of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and electronic scanners have incredibly improved the proficiency of conveyance and loading exercises, with needs being imparted nearly progressively to the provider (Finch, 2004). Gadgets, for example, the self-checkout machine and Radio Frequency Identification (RFID) have allowed the basic food item industry to develop and oblige clients in a powerful manner. 5.0 Description of item explicit market 5.1 Main rivals The main grain brands and the greatest contenders of Bokomo oats in the UK are Kellogg’s and Weetabix, detailed Companies&Markets (2013). Kellogg’s showed up in the UK in 1922 and from that point forward has kept up its situation in the market, by concentrating on development and extension of their items. In 2012, it had 32% of significant worth offer, driving in the UK grain showcase offering a wide scope of items. Throughout the years, Kellogg’s has extended to more than 180 nations on the planet and has around 39 brands of oats. Weetabi

Iron Jawed Angels Essay Sample

Iron Jawed Angels Essay Sample In 2004, it was created a historical drama film called Iron Jawed Angels. This film tells the story of the famous suffragists, who fought for their rights. It didn’t become very popular among ordinary people, but it is beneficial to watch it in order to know more about the history of the United States. The critics left different reviews about the film. Some of them were very positive when others quite negative. Yet, most of the critics stated that to watch this film means to learn a lesson about American history. Iron Jawed Angels are about two famous names of well-to-do women: Lucy Burns and Alice Paul. They participated in the suffrage movement in England. However, after this, the decided to spread the suffragettes’ ideas in the United States of America. By this time, a National American Woman Suffrage Association or NAWSA already existed there. However, they thought that this association didn’t do what it should do in order to protect the rights of the women. For this reason, they created the National Women’s Party. Thanks to Burns and Paul, the NWP could gain success. It was able to share their thoughts and ideas with other people in society. Their role was to courage women to stand up for what they deserve to get under the constitution. The fighting was severe because men didn’t want to let women their rights. However, event when these two women were attacked, they were strong protecting important things. They became famous not only for their participation in a suffrage movement but also for their peaceful but very effective strategies and tactics that encouraged other women to fight for their right to vote. The film about these women is focused on the American women’s suffrage movement in the 1910s and its leaders. The film starts from the returning of Lucy Burns and Alice Paul from England. After this, they wanted to join NAWSA, but they understood that their ideas are more radical and forceful than its leaders had. In 1913, they organized the Woman Suffrage Procession right before the inauguration of President Woodrow Wilson. Apart from the historical events, the film contains a couple of fictional events and fictional characters. It was decided to include these parts in order to make the film more interesting and dramatic. Later, these two women created the Nation Woman’s Party. Alongside with the main events, the audience can watch the romantic line of Alice Paul and Ben Weismann. The next steps of these women were protesting against Wilson in the Silent Sentinels outside the White House. These actions led to arrest of the leaders and other suffragists. In spite of the awful tre atment after arrest, the women undertake a hunger strike. After all, the pressure put on Wilson, when the NAWSA joined the NWP called for a 19th amendment to the Constitution. As for me, I liked the film very much. The plot is great and the acting is also very good. Apart from this, there is one more reason why I liked it. It presents a great story that includes not only historical events, but also the romantic ones. It helped me to understand what it was to be a woman in the beginning of the 20th century and how hard it was to get the right to vote. Yet, the modern accent they talked and jokes they told, helped me to see that these women were the same as we are with their own hopes and beliefs. To learn history by books is the good thing, but a good historical film helps to imagine how it was. In any case, most of the people will find this film very interesting and poignant.

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Dna And The Human Insulin Gene - 843 Words

After preparing the target DNA, scientists then insert the insulin gene into the plasmid ring. Prior to insertion, the plasmid must be cut open. Special enzymes are required to cut DNA; these enzymes are generally referred to as restriction enzymes (Rediscovering Biology, 2013). After the plasmid is prepared, scientists insert the insulin gene into the ring. The ring is then closed. The human insulin gene is now recombined with the bacterial DNA plasmid. Now that the bacterial DNA contains the human insulin gene, it’s inserted into a certain variety of bacteria. It’s important for scientists to verify the success of their gene transfer to ensure that it’s capable of being reproduced. To make certain, scientists will insert the insulin gene along with a gene coding for antibiotic resistance onto a plasmid. The engineered bacteria will then be grown in a lab using a special gel that contains the antibiotic and other nutrients required for growth. Only bacterial cel ls containing the antibiotic resistance gene that survive are considered successful (Recombinant DNA, 2004). Multiple plasmids are inserted into each bacterial cell, improving the chances of success in terms of insulin production. As the bacteria cell thrives and begins to reproduce, its inner processes activate the gene for human insulin prompting insulin production (Kamionka, 2011). As the cells reproduce, so too does the human insulin gene. Finally, these bacteria-produced human insulin protein molecules areShow MoreRelatedEssay On Dna Methylation1075 Words   |  5 Pagesdescribe DNA methylation and gene expression of SLC22A1, SLC22A3, and SLC47A1, which respectively encode the three metformin transporters OCT1, OCT3, and MATE1, in the human liver. In agreement with a previous study where OCT1 was found to be the most expressed drug transporter in the liver [15], we found higher mRNA expression of SLC22A1 than SLC22A3 (Additional file 1: Figure S2A). 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The Wrong Side of Attraction Free Essays

â€Å"Love Can Be Deceiving†, most people would say, but Tommy Shooter did not believe so. A General in the United States Marines in his mid-30’s, Tommy was muscular, quick-tempered, highly trained sniper. One day Tommy led his troops to Afghanistan in search of terrorists when they were ambushed. We will write a custom essay sample on The Wrong Side of Attraction or any similar topic only for you Order Now Tommy was shot in the leg during this and, the medics quickly carried him and his other injured soldiers to the chopper where they were air lifted to the military hospital in Paris, France. Upon arriving at the hospital, the doctors took Tommy to a room for emergency surgery. Dr. Scholl’s Ph. D. , calls for his top nurse to come and assist him. Walking into the room with her candy stripe nurses uniform, was a mid-20s Italian brunette woman with hazel green eyes and a smile to brighten any man’s day. Smitten with love at first sight, Tommy tried repeatedly to gain Blair’s attention. Blair growing up in a wealthy family was very independent and did not want to have to live on her family’s fortune. Blair wanted to work and make her own money. Her dream was to become a Certified Nurse in a big city. She found her dream job in Paris miles away from her family back in Italy. Blair saw Tommy as a cocky general, who always tried to sweet talk her. Every morning when Blair entered his room, the first thing she dreaded to hear from Tommy was â€Å"Hello Nurse†!!!!!! Tommy wore the biggest smile after yelling this to her. After a while, she began to enjoy hearing him say that to her. â€Å"At least I know he has great taste†, Blair would always say. Tommy was held in the hospital for a month before being released, but every morning he would come to Blair with his â€Å"Hello Nurse† and twelve dozen roses, before leaving he always told Blair that she would be his wife. Blair found his persistence very attractive, so she decided to give him a chance; they were married under the Eiffel Tower, and they settled in and off base fancy townhouse flat near every tourist attraction and venue in the heart of Paris, France. They love their new home, marriage, and romantic Paris atmosphere. One day Blair opens her mailbox to find a â€Å"FREE Two Person Admission† to The Number One Magic Show in Paris, France. The night of June Fourteenth two-thousand seven, Tommy received a call that would change everything for Blair and him. He was to be deployed back to Afghanistan. Tommy was not surprised, but he did not know how to tell Blair, since it was the night before their one year anniversary. Upon departure, Tommy says to Blair that he is in love with her and that he would love for her to enjoy herself at the show even though he will not be there, but he will come back home to her soon. After Tommy’s departure, Blair decides to pick up her tears and to enjoy the Paris scenery. Leaving her townhouse flat, Blair sits to an outside restaurant and helps herself to a meal. As the night falls, Blair decides to attend the magic show. â€Å"I will write Tommy as soon as I get home to tell him about my day†. Blair says sipping her martini. â€Å"Hello my name is Johnny Chan and this is my friend Natasha McBain. There before her stood a good-looking low-musculared Asian man. â€Å"Hi my name is Blair Shooter, I am a LPN at the Paris Military Hospital, what about you guys†, Blair says with a smile. â€Å"I have recently opened a Computer Technician’s Store and if you need your computer or laptop fixed, don’t hesitate to let me know. FREE of Charge first visit,† Johnny says sipping his beer. â€Å"Hello my name is Natasha McBain she wore dark-blonde hair as if painted by an artist, curvaceous , and in her early thirties. I’m a supermodel in every top magazine, and it’s so nice to meet you. † Blair did not really like Natasha but enjoyed her and Johnny’s company. Suddenly, the lights dims, â€Å"Good Evening Ladies and Gentlemen, my name is Michael Dunn and I am your magician for tonight prepare to be amazed!!!! † Blair was very amazed not at the show, but with her love of magic and mystery Blair saw most of the tricks. The disappearing act, cutting the box in half, and the pulling the rabbit out of the hat trick, but Blair’s attention was on Michael himself. This white debonair magician, â€Å"Looks like he’s in his mid-twenties†, Blair says to herself. â€Å"And for my last trick ladies and gentlemen, I will need one volunteer, How about you miss†, Michael says smiling at Blair. â€Å"Why not, I love magic† Blair says. â€Å"Great I am going to hypnotize you with your consent or course†, Michael says. â€Å"Of course,† Blair says before falling asleep. The crowd clasp and Blair becomes awakened, blinded by the spotlight Blair smiles confusingly and sits back in her seat. She’s was puzzled without any recollection of the trick or anything. After the show, Blair could only think of Michael, he approached her before she went out of the theatre. â€Å"I know you feel this connection between us†, Blair looked into Michael’s eyes. â€Å"Yes† she says. That night, Blair slepted in Michael’s arms, as if she was with her true love. â€Å" Be Careful Who You Fall For† â€Å"It has been two years, and I am ready to see my wife. PTSD (Post Traumatic Stress Disorder) will not hold me down, my wife’s love can heal me†, Tommy says to himself. Departing the plane he notices that Blair is not there to greet him, puzzled he catches a cab to his townhouse flat. â€Å"Honey, I’m here!!! Tommy yells to find her not there. â€Å"I wonder where she could be Tommy thought to himself. Two months pass and Blair finally enters their townhouse flat. â€Å"WHERE HAVE YOU BEEN!!!? † Tommy yells. Nonchalantly Blair says â€Å"Oh with friends, and when did you get here umm Tommy, yeah that’s right, as if forgetting his name. â€Å"Friends for two months!!! Tommy snarled â€Å"Yes† Blair smiled. â€Å"I am not going to argue with you umm Tommy I’m going out we will talk later† Blair says slamming the door behind her. Suspicious Tommy follows his wife to a Magic Theatre, walking closer Tommy hears his wife involved with another man. Love can be deceiving,†Tommy says leaving the theatre he gets into his car and grabs his pistol thinking to himself. â€Å"I am confused, broken-hearted and in rage†¦I will kill him, and her† â€Å"NO!!.. † â€Å"I need a drink†, Tommy says getting back into his car he drives to the bar near his home. At the bar, drowning in liquior, Tommy is approached by this gorgeous, dark blonde-haired, blue eyes, curvaceous woman. â€Å"Hi do you need a friend my name is Natasha McBain, I noticed that you seem in need of someone to talk to as well as I do†. â€Å"That’s fine†, Michael says gathering his attention back to his drink. Tommy and Natasha confide in one another over the night, Natasha tells Tommy of her on again off again friend/lover Johnny Chan, and Tommy confides to Natasha by telling her of his wife’s betrayal, his marriage, and uncertain future. â€Å"I will fight for my marriage!! †, Tommy says in a drunken bluster. As the time passes they comforted each other physically and emotionally, and the next morning Natasha was gone. Without any sign from Blair, Tommy grabs his rifle and sets out to her lovers place. Seven o’ clock that morning, Tommy wakes to hear Blair’s laughter. Posted above the roof-top across the street from Blair and her lovers place, Tommy quickly wiped his eyes and perched himself across the ledge with his rifle assembled and aimed. As Tommy looks in the scope to pull the trigger on Michael, Blair jumps into the shot hugging and kissing Michael. Tommy heart drops â€Å"this was a waste of my time, maybe I should just let her be with him†, Tommy says packing up his gun. â€Å"NONSENSE† a voice in the shadows says. â€Å"Who is that? Who is there†, Tommy says frightened. â€Å"Pardon me sir, I would love to offer you a deal in your dilemma,† says the stranger. That man you tried killing. I can give you all of the power you can ever imagine, all you have to do is succeed in eliminating him. He’s cheating with your wife and that’s not right, I will give you a more powerful life.. a better life†¦his life†, says the stranger . â€Å" Who are you and how do you know what I am going through? † Tommy yells. â€Å"My apologies†, the stranger says, my name is Steven Clay appearing from the shadows there stood a very big intimidating, white male with long straight black hair, and piercing wicked green eyes, which made Tommy’s hair stand on the back of his neck and he begin to sweat. That man you tried to kill, his name is Michael Dunn, he is an imposter, he is not a true sorcerer†, says Steven. That night at his little Magic Show, he hypnotized your wife and she fell in love with him. † â€Å"I will not allow him to trick anyone into falling in love with them, that is against the rules and he knows that. † â€Å"A master of the arts, my mentor, and my teacher,† says Steven, BUT when it comes to women he is a fool always that is when a true sorcerer is truly weak and vulnerable,† Steven says smiling at Tommy. What do you want me to do? † Tommy says looking at Steven. â€Å"The deal is for you to come her again in the morning and shoot him again I will give you a special bullet. When Michael Dunn is dead I will know, then and ONLY then will I make you immortal. † â€Å"BUT if you FAIL AGAIN. I will take your life, body, and soul, you see I am a shape shifter, and a soul reaper ALWAYS looking for damned souls, your life will become my and a part of me for all eternity,† â€Å"SO DO YOU AGREE? † Steven says whose eyes were turning red. Yes I agree â€Å" replies Tommy, â€Å"Great, I will know when the job is done†, Steven says before vanishing. It is 2:00 a. m. , fueled with drunken rage, Tommy has not been sleep, â€Å"I can’t sleep, today is the day that Blair’s lover dies,† Tommy says. With his bottle of Jack Daniels in hand and his rifle in his car, Tommy drives to the Magic Theatre, and falls asleep on the roof-top across the street from his wife and her lovers place. It is now 7:00 a. m. , Tom my wakes to hear Blair’s laughter, he then again props himself along the ledge with his rifle assembled and aimed. Tommy sets his scope and waits for Blair to leave, â€Å"See you later Amore†, Blair says â€Å"Okay† says Michael with a look of disgust as he walks back into the Magic Theatre. Ready to aim, Tommy fires his rifle and the bullet shoots out the barrel like lighting, â€Å"BOW†. Michael turns and blocks the bullet with his supernatural powers, when he sees’ Tommy on the roof-top across the street from his building. Michael throws the bullet back toward Tommy knocking his rifle off of the ledge and onto the sidewalk. â€Å"Fool† Michael says as he walks back into the Magic Theatre. Failing miserably, Tommy rushes home to gather his things to escapes Steven’s raft. Barreling into his townhouse flat, Tommy begins packing his things to go back to the United States. â€Å"I have to get away from the liers, cheaters, and most importantly I must keep my soul,† Tommy says laughing nervously. Suddenly Steven appears in a puff of black smoke, â€Å"YOU HAVE FAILED, I WILL SUCCEED WITHOUT YOU!!! † Without a word Steven steals Tommy’s soul, and has the power to now shape shift into Tommy and back to himself. Steven now pleased with enough power to conquer Michael, along with Tommy’s body. The next morning, Steven walks up to Michael and grabs his chest looking into Michael’s eyes, Steven says â€Å"You will NEVER Be ME† showing his true face. â€Å"STEVEN!!! † Michael says before falling dead. Gaining all of Michaels power and stealing his soul, Steven decides to continue roaming the Earth for eternity searching for new souls to take. Meanwhile, Blair reading the morning paper, see’s that her lover Michael has died, she immediately breaks down and goes mentally, physically, and emotionally insane. Her wealthy family finds her homeless in downtown Paris. We have searched all over for you†, Blair’s mother says as tears roll down her cheeks, â€Å"our daughter has become delusional,† Blair’s father says. â€Å"She’s has all these crazy fantasies of magic spells, of disappearing shape shifting men. † â€Å"And all she keeps repeating and the end of all of this nonsense is PIERCING WICKED GREEN EYES, PIE RCING WICKED GREEN EYES, PIERCING WICKED GREEN EYES†, before fainting Blair’s father adds. â€Å"We will just have to admit her, she has gone insane my daughter always believed in that magic nonsense† as he walks away. Blair’s mother kisses her good-bye and they transport her to The Paris Asylum, for the Mentally Insane. It is now Sunday morning, and Natasha McBain wakes up with hope of true love in her eyes. As she begins her day, she walks out of her penthouse suit onto the sidewalk and she says to herself, â€Å" Today will be the day that I will FINALLY tell Johnny Chan how I truly feel,† says Natasha sipping her coffee. â€Å"This time without magic or tricks,† her eyes changing from blue to red as she puts on her shades. How to cite The Wrong Side of Attraction, Papers

Organization Sales Forecast for Justification

Question: Discuss about theOrganization Sales Forecast for Justification. Answer: Introduction Sales forecast of any organization is done to assess the possible accomplishment of objectives set by any upcoming organization related sales of that organization. This forecast is made to understand the basic features of selling the products chosen by the company. A practical sales forecast can make the company able to understand deployment of its working capital which is being derived through the calculation of balancing current assets over current liabilities. It is always found that projected sales is guiding the organization towards its procurement, sales and marketing infrastructure and the respective strategy fixation related to sales of the said company. It is ideally accepted that sales forecast should be realistic keeping in mind the capacity of company so far its financial ability is concerned. A small upcoming company needs this instrument to evaluate its need of capital for procurement materials for production and subsequent sales. Hence a proper sales forecast can guide the company towards its future journey in more sustainable manner. (Berry) A realistic sale forecast needs to cover all SKUs to be sold by the company. It should consider the cost of sales and other costs including variable and fixed costs. In case of determination of sales forecast, a company should analyze its ability to sale all SKUs presented by the company for sale. The sale may be from own counter, or from distribution channel, but the basic criterion of this aspect is to understand the ability of the company to afford the costs related to sales operation along with other relevant costs allied to this operation. (Rath, 2016) The basic needs of preparation of sales forecast demand realistic view towards selection of products, the fixation of price, the way the company wants to present them through its marketing strategy, and with the strategy of recovering the money from the debtors. It is mandatory for any business plan to project a good sales forecast which can guide the management to act as per the need of the company. Critical analysis of SKUs with its nature and the expected response from the target audience are the main features for making a sales forecast. Sales Forecast of XX Herbal products are attached as spreadsheet. The basic considerations of this forecast are depending upon following criteria:- The rate of service for naturopathy is considered as $110 for new members and $ 80 for existing members. The anticipated numbers of clients in the form of new and old are mentioned in the column No.s/Growth %. The sales of health foods and caf foods are being anticipated with a base figure of 70,000 and 60,000 respectively for the month of June 2001. The company Is aspiring 175% growth in health foods and 120% growth in caf foods business to ensure its sustainability. The company has projected naturopathy service to have clients of around 160 by end of the F Y 2001-02. P L A/c Projection with Justification Profit and Loss a/c is the financial statement which can feature the financial position of the company for any specific financial period by considering the revenue generated and the respective expenses made for this revenue generation. While starting a new business, the entrepreneur should make a projected P L A/c to understand where he can reach after the specified period. It is often found that good entrepreneur makes this statement for financial period of longer tenure to assess and understand the viability of this business so far return is concerned. (Score, 2016) To make any projection of anticipated P L, the entrepreneur should consider realistic revenue projection, along with cost of sales and other cost factors keeping in mind the effect of inflation trend for future as per statistics provided by the country statistical board. It is also to be considered that the balance of incoming and outgoing funds is to be maintained which is done through projected cash flow statement. The main assumptions related to P L A/c projection of any organization are relevant expenses in the nature of fixed and variable costs. It is mostly found that unrealistic p L projection may lead the new entrepreneur to confusion as, if the real life figures do not match with projected presentation, the entrepreneur has to find some other strategies to prove the viability of the project with the objective of making the project sustainable. (ANZ) The Projected P L of XX Herbal Products are made as per the considerations mentioned below which is features in the business plan: The company has service in the form of naturopathy and products in the forms of health foods and caf foods to offer to their clients. Cost of sales for health foods are anticipated as 45 % of revenue and for caf foods @35% of revenue of respective segment. There is no cost of sales for naturopathy as it is a service. Salary had been estimated as $ 5000 for 9 employees. In September, one employee is projected to be absorbed for health food division. The projection also features addition of one employee more in December and 2 more in Jan till end of the financial year to manage the operation of the company Other different expenses are projected head-wise as per anticipation. Incentives to staff are being anticipated on quarterly basis as per accomplishment of corporate objectives set for them individually and collectively as well. Rent was projected as $ 1,000 which is subject to projected enhancement in January 2002. Expenses under head Utilities will cover different charges like electricity, water and cleaning charges. Insurance is being estimated for covering the fixed assets of the company. Depreciation is being projected for fixed assets of the company. References: ANZ. (n.d.). ANZ Small Business Hub. (ANZ, Producer) Retrieved 11 16, 2016, from The Small Busienss Hub: https://thesbhub.com.au/tools-and-templates/how-to-forecast-profit-and-loss Berry, T. (n.d.). BPlans Starting a business made easy. Retrieved 11 16, 2016, from BPlans-How to Forecast Sales: https://articles.bplans.com/how-to-forecast-sales/ Rath, T. (2016, 09 20). Sales Forecasting for Your Business Plan: Know Your Numbers. Retrieved 11 16, 2016, from The Balance: https://www.thebalance.com/sales-forecasting-for-business-plan-2951566 Score. (2016, 06 14). 12-Month Profit and Loss Projection. Retrieved 11 16, 2016, from Score: https://www.score.org/resource/12-month-profit-and-loss-projection

Dietary Food Supplements Essays - Health, Nutrition, Personal Life

Dietary Food Supplements There are so many dietary food supplements out on the market today. Most of them cause side effects that cause these products to rust on the shelves. Others actually work, it just depends on the person. Some of these supplements claim to be a fat absorber that you take before you eat which makes you absorb less fat in your body. Others claim to make you not hungry which is not healthy at all. You cannot survive without food. You should think of your body as a car, without fuel it cannot go. If you buy one of the many fitness magazines including: "Fitness", "Shape" or "Oxygen" many of the pages contain weightloss supplements. One supplement is "Xenical." When you combine this pill with a good meal, it may help you loose weight. A good meal is consisted of grilled chicken and vegetables, a nutritionally balanced meal. This is an effective product if you are thirty or more pounds overweight. Well, if you are that overweight and you begin to eat a good meal, then of course you will loose the weight without Xenical. You also have the weightloss supplement that helps you build muscle as you work out. There are pills, shakes, bars, they come in all different types. "ProV60" is a powder that you mix with a liquid. It is a high protein, low carbohydrate food supplement. It basically robs your body of the carbohydrates that you need to function. Another product is "Thyrolean." This product is made to make you loose pounds beyond a certain threshold. The set point theory states that your body is genetically made to weight a certain weight and your body will fight to maintain that weight, you cannot change this weight. In other words this product is messing with your genetics. If you are going to try one of these dietary products, I would first consult your doctor. There are so many side effects and so many of these products are not good for your body. The best way to tell I by trail and error, but you may mess your system up. Some of these dietary products contain things that you should not be putting into your body, or they contain not enough of the nutrients that you need. One of the best things that you can do to loose weight is to exercise several times a week and eat healthier.

What Makes Aphid Reproduction So Efficient

What Makes Aphid Reproduction So Efficient Aphids thrive by the sheer force of their numbers. Their secret: Because just about every insect predator looks at them as an appetizer, their only chance of survival is to outnumber them. If aphids are good at one thing, its reproducing. Consider this fact from entomologist Stephen A. Marshall in his book Insects: Their Natural History and Diversity​: In optimal environmental conditions and lacking any predators, parasites, or disease, a single aphid could produce 600 billion descendants in one season. Just how do these tiny sap suckers multiply so prolifically? They can change the way they reproduce and how they develop as environmental conditions change. Aphids Can Reproduce Without Mating (No Males Needed!) Parthenogenesis, or asexual reproduction, is the first key to an aphids long family tree. With few exceptions, aphids in spring and summer are all females. The first wingless matriarchs hatch from eggs in early spring (from eggs laid late the prior year to overwinter), equipped to reproduce without the need for male mates. Within a few weeks, these females produce more females, and soon after that, the third generation arrives. And so on, and so on, and so on. The aphid population expands exponentially without a single male. Aphids Save Time by Giving Birth to Live Young The life cycle goes much quicker if you skip a step. Aphid mothers are viviparous, meaning they give birth to live young during the spring and summer, rather than laying eggs during these seasons. Their offspring reach reproductive maturity much sooner since they dont have to sit around waiting to hatch. Later in the season the females and males both develop.   Aphids Dont Develop Wings Unless They Need Them Most or all of an aphids life is spent feeding on a host plant. It doesn’t need to go very far, so walking suffices. Producing wings is a protein-intensive task, so aphids wisely conserve their resources and their energy and remain wingless. The aphids do quite well in their apterous state until food resources run low or the host plant gets so crowded with aphids that the group must disperse. Only then do they need to grow some wings. When the Going Gets Tough, the Aphids Get Going High populations, which occur quickly in light of the aphids prolific reproduction, lead to less than optimal conditions for survival. When there are too many aphids on a host plant, they begin competing with each other for food. Host plants covered in aphids are rapidly depleted of their sap, and the aphids must move on. Hormones trigger the production of winged aphids, which can then take flight and establish new populations.   Aphids Adapt Their Life Cycle to Environmental Conditions All would be for naught if the aphids in cold climates just froze to death at years end. As days become shorter and temperatures fall, aphids begin producing winged females and males. They find suitable mates, and the females lay eggs on perennial host plants. The eggs will carry on the family line, producing next years first batch of wingless females.

Plagiarism Essay Example | Topics and Well Written Essays - 500 words - 5

Plagiarism - Essay Example Most papers are said to lose credibility when they fail to cite the source of information (Roberts 9). No matter how good one has had the understanding of the concept he is putting down. The originality of the conclusion and the conceptualization issues, it all comes down useless if plagiarism is detected in his work. We should ensure appropriate citation for our work. We should ensure academic honesty in whatever we do. Plagiarism makes one not learn how to write his own thoughts in his own words. We also fail to acquire the individual needs and skills. So as to avoid this kind of dishonesty and/or misleading by misrepresenting the work of others as your own, we should paraphrase, and cite original work. When one copies exact words, we expect the use of quotation marks followed by citation of the source. Paraphrasing a sentence will also require one to cite the source. Paraphrasing entails representation of the writers meaning, information, and ideas in your own words (Watkins 19). We are also warned of using words that represent another as way of paraphrasing sentences. Everyone is supposed to use our own words and ideas. The practice that we put in this writing is essential to learning. Each time we choose a word, order our thoughts, and convey our ideas we are actually improving our writing. It is important to let the reader be aware of the source of information one is writing from so as to avoid the redundancy that is created by a number of sentences describing another’s ideas. We should be careful with what we are citing. It is also good to use an editor so as to realize common or technical mistakes that arise during our writings (Cvetkovic 13). The penalty of plagiarism has not been clearly quoted but it is clear that the act is dishonest and misleading (Lipson 21). Apart that it violates the code of academic conduct; this can lead to deduction of marks, suspension, or dismissal from institutions. When one presents another

The Right Stuff Essay Example | Topics and Well Written Essays - 250 words

The Right Stuff - Essay Example They are the characteristics that the recruiter thinks is correct. So the one with the authority or power defines what the right stuff is. People try to guess the actual characteristics that come under the topic the right stuff but they are only known to the person who has formulated the theory. It is really difficult to find a man with the right stuff and he should have it, not most of it. After the 2nd world war the US were in a race with the Russians for the space mission. It was really important for them to beat the Russians. Many pilots were recruited by the NASA for the space program. New pilots from the navy were also selected. The book tells about the US space program, the test pilots, astronauts and their wives. It shows what the pilots and their wives endured during the space program. The pilots were given a small introduction talk, here they were told about the right stuff and one should have it to get there and not most of it. Many guesses were made but resulted in failur e. Although the right stuff includes the term bravery but it’s not all about it. It includes many other stuff and requirement other than bravery and courage. The pilots underwent rigorous tests and many other tasks to check if they had the right stuff and pilots were being rejected based upon the theory of the right stuff. The pilots became obsessed with it by hearing it in each phase of the tests.

Impact Of Advertisers On Commercial Media

Impact Of Advertisers On Commercial Media Living in todays society, everywhere is filled with advertisements, commercial, public service, newspapers, radio, televisions, network, on the street and shopping mall, nowhere we can escape from them. Almost every day we have to come into contact with these ads, it has become an indispensible part of our life. The prosperous of advertising is based on a consensus: advertisements convince consumers to buy the goods. Advertisers believe it and so do the retailers. In the middle of nineteenth century, there is some skepticism towards adverting. Royal Commissions on the Press are adamant that advertising has no effect on commercial and equally dismissive about the effect of it on the press. Just as the first commission concluded that attempts by advertisers to influence editorial policy appear to be infrequent and unsuccessful (Curran, 1981). Such assess denials the significance of advertisers on commercial media, which seems to suggest that further enquire is pointless. Nevertheless, there are grounds for wondering whether the verdict is correct. Great shifts in the pattern of media advertising have taken place during the last decades, which have altered the feature if the commercial media. In nowadays media industry, the editorial policy of the press and network is shaped and molded by a combination of subtle financial pressure from advertisers. Thus in this article, it is worth to discuss the alternative ways in which advertisers affect the commercial media instead of over attempts to influence its content. Especially, as a concealed subsidy system, more attention should be paid to the ways advertising has shaped the mass media and the ways the media have adapted to the marketing that advertisers needs so as to compete for the subsidies. In addition, as with concerns about the impact of advertisers requirements and demands on editorial and creative decision in the media and cultural industries, basing on the current situations, this article will investigates the influence advertisers in some primary sectors of commercial media, and the changes of their power on those sectors, in order to figure out whether the contemporary advertisers is acquiring more control over the organization and output of commercial media or less. The character of advertisers in the commercial media Since the first modern full service advertising agencies emerged in the late nineteenth century, it has been a major thread of debate about the owner power advertisers put on the media. Mainly, advertisers affect the media by two means: both directly and indirectly ways. Advertisers power exert over the information programming they sponsor. As one of the main sources of produced commodity of popular images, languages and narratives, the context of advertisement is directed by advertisers, as well as the entire media industry. They also influence the text of news as it is reported, the actual form and content of information as it is presented to consumers. Recently, it might be controversial of the phenomenon that where or not it is related to their industry of advertisers having begun demanding advance warning of content. For instance, the nations fourth largest advertiser Chrysler Corporation informed the magazines in which it advertised that It is required that Chrysler Corporation be alerted in advance of any and all editorial content that encompasses sexual, political, social issues or any editorial that might be construed as provocative or offensive. Each and every issue that carries Chrysler advertising requires a written summary outlining major theme appearing in upcoming issues (Baker, 1997). Since advertisers want to reach the public so that they can sell their products well, they naturally support the media which are popular with the public. This conditions and commercial tension directly shaped the contemporary advertising industry. As the major source of finance for the two leading commercial media sectors- the press and commercial broadcasting, advertisers are thus act as neutral and passive intermediaries who allocate their media budgets basing on the preference of media consumers. They determine the structure of media industries simply by choosing where to spend their money and support media outlets that reach the right demographic groups, audiences that consume the most. Advertisers rarely think of the media exclusively as a distribution system for advertisement. Generally, they also make judgments about the effectiveness of different media as agencies of persuasion but not the desire to reach all members of the public. Actually, consider the nature and significan ce of the influence posed by advertisers; we can see that the mass media fashions an essentially means of advertising patronage according to the needs of market and the class inequalities of power, influences and consumption within the society. The advertisers want to expand their power of several aspects: fist is to access to mass or niche markets. What they want to control is how potential consumers view their product and things external to the advertisement that may influence the way people viewing it (McAllister, 1996), which means, for instance, advertising tries to control not only the symbols in the ads, but also the meanings of those symbols represent. Meanwhile, advertisers also focus on the positive demographics, they weight towards groups with disposable income like youngsters and those who are in professional and managerial occupations. They want to control over the audiences viewing behavior in order to make sure audience actually notices the advertisement. In reality, to varying degrees, the consumers that media companies are responding to are advertisers, not the people who read, watch or listen to the media (Croteau Hoynes, 2005), the demographics group with high rating is more attractive to advertisers. Hig her- income audiences are more appealing than lower- income viewers because they are more likely to afford the advertisers products. And advertisers also have a strong preference for younger audiences and relatively have no interest in the audience over the age of 50. Besides, another factor advertisers want to control is the media environment. They are engaged in creating a positive selling environment to make sure that the media content around the advertisements complements the messages and tones of their ads. The levels advertisers influences the commercial media Advertising has been central to the formation of the contemporary media landscape. With the high development and growth of advertising, advertisers have more right to participate the decision of media. Mainly, their influence can operate at several levels. Instrumental Basically, advertisers will adopt the instrumental interventions to seek to affect particular media products, trends, or policies. This influence can be reflected both by individual and collective. Individually, advertisers always interested in the sector in which particular companies endeavor to, they follow the mainstream of the media market and change their strategies to look for maximum interests. One of the most effective tactics is sponsorship, through which advertisers can secure favorable publicity. Literally, a sponsor is often someone or some organization who donates to, and takes responsibility for, the public good (Savan, 1994). As definition here, sponsorship is the act of corporate giving to some for profit, and it can emphasize its philanthropic elements. Sponsorship as a promotional activity is not new. The first instance of the company sponsorship of an event occurred at least as far back as 1887, when the French magazine Velocipede sponsored an early automobile race (Lucas, 1992).The term sponsorship can be seen as another form of advertising, is used as contrast to spot advertising. Different from the spot advertising, which involves several advertisers shari ng the total advertising time, it involves only one promoter giving all the funding to and getting all the promotional time from a media program. Nowadays, instead of the traditional advertising, sponsorship as a more effective and valid way has filled into every sectors of media industry and even our life. Advertisers looking for the new opportunity to propagandize for their products, they are not confined to the fundamental form like sponsor an event or sport, but sponsor ranging from a TV program to famous stars daily attire and supplies. Just take those starts for example; the producers of cloth, handbags, shoes or everything can put in the starts they would like to sponsor. Because to those idolaters, they are crazy to follow their idols style and want to buy what their idols like. In this way, producers can advertise for the product with the minimum cost and expand the sales and visibility. The rising cost of traditional advertising slots in media (McCarthy, 1991) led to a sig nificant increase in sponsorship. From this point of view, sponsorship has become just like any other advertising buy, and becomes valuable when it fulfills a companys marketing needs, especially when it can be tied specifically to sales increase. Besides, advertisers need do some market research to censor negative coverage. As an ads maker, one should understand that in order to sell the products they have to know consumers desires and dreams better than they know themselves. Market research, in which psychologists, polling organization, trends analysts, focus group leaders, interviewers, and the whole panoply of mass communications work together and try to figure out what will make customers buy. Colletive Advertisers also interfere in the media industry collective, which means, as a group they try to a more positive selling and operating environment. Because the most revenue of commercial media is depend on advertising, ads makers usually use their economic power to censor and control the content or purchase content favorable to their interests (Baker, 1994). Advertisers make a larger contribution to the finances of the mass media than audiences. Commercial broadcasting derives nearly all of its revenue from advertising while newspapers and magazines both derive over half their revenue from advertisements. In this sense, advertisers sponsor or control the media by means of boycotting some programs or groups that dont meet their aims. For example, American advertisers had ever shunned the working class press, and also avoided radio station with largely African American of Latino audiences. On study posed by Federal communications commission (FCC) in 1999 suggested that advertising on s tations that target programming at racial and ethnic minorities. And the paying on minority- formatted radio stations less than general market stations with comparable audience size (Bettig Hall, 2012). So we can say that the proportionate contribution to the media enterprises revenue from an individual advertiser or organized group of advertisers, the greater the likely influence. Allocation advertisers change in different sectors In order to gain the maximum profit, advertisers need to shift their investment strategy according to audience taste. Since there emergence varies channels for advertisers to do publicity of their products, they have been trying to seek for the most effective way. From the traditional media press to the modern internet, advertisers change the investment allocation basing on media market demand. The realistic condition is that t advertising allocation between media sectors are not closely tied to the pattern of media consumption. Newspapers and magazines absorb much less time, on average, than commercial TV and broadcast. Media press Recent changes in advertising allocation between media sectors have tended to undermine traditional mass media, promote the growth of specialized media and favor the development of the regional press. The media press has been one of the most significant places for advertising because of its attractiveness to local advertisers and government restrictions on the development other commercial sectors like broadcasting. In todays media industry, this medium still draws a large share of advertising revenue, for instance, Newspapers increased their advertising revenue by 7.3% from 1993 to 1994 (Coen,1995). But the newspaper press nonetheless failed to regain fully the market share of media advertising expenditure that it had enjoyed before because in recent years, there is much faster growth in their direct competitors for local advertising money, like TV network which up 17.8% and direct mail growth 8.7% (Coen,1995). This reflect the mediums diminished attractiveness to advertisers, the popular press total share of advertising revenue has steadily declined and it was only partly displaced by the newborn media such as TV and internet. Some reason for this decline is that services that newspapers have traditionally had a lock on, like classified ads, can now be delivered by other means, such as commercial TV of computer network (Fisher, 1993). The rise of commercial media seriously depleted the value of the advertising that the press did obtain. In order to get out of the dangerous situation, the press has to charge very low cover prices and spend very much more heavily on editorial outlay as a result of the rising advertising income it obtained. The most important is that the press may try to overcome the adverse situation by becoming more advertising friendly. Even though the proportion of the adult population reading newspaper and magazine remained stable during the period of new media rise, the youngsters are seldom read it anymore and more interested in the news form TV and internet. Like some women magazine press, to be heavily oriented towards the young middle class, they sell their magazines coming with som e free gift to attract the customers. Besides, the number of magazine advertising pages increased by nearly 50% (Danna, 1992). Just like one newspaper executive claims that instead of simply selling space, were listening carefully to advertisers and marketing those newspaper environments that best fit an advertisers marketing goals'(Szathmary, 1992). Internet The emergence of the internet creates new platform for advertisers to transfer of ad from established media to the internet. With the development of the society, we have entered the internet era, especially in nowadays; young people are no longer focused on reading the newspaper and even watching TV, so advertisers turn the perspective and power to the internet. Compared to traditional advertising model, the network advertisement propaganda is varied. According to an Internet and interactive marketing data, which display network advertising marketing scale driver mainly from two aspects: one is the search engine advertising scale still maintained a fast growth; and another is continuously improvement of the advertising marketing value of video and BBS (Fine, 1995). For example, the micro-film now is very popular on the internet. Some advertisers take this opportunity and make very impressive micro-film which is turned out to be an advertisement in the end. Unlike the classical advert isement show on TV or radio, this kind of ads has longer time to tall a whole story without spending so much money as on TV. Meanwhile, it has a high rate of spread and circulation, which means if advertisers put it in the YouTube so that people can share it all around the world. The rapid development of electronic commerce highlights the value identity advertisers paid to Internet channel, and they are on the way of transferring their control to the network world. Commercial TV Commercial TV became accepted in leading agency circles as the best promotional medium for cheap mass market commodities. Commercial TV is superior to the press in selling cheap, mass products. On average, people see approximately 100 TV commercials a day, and studies estimate that, counting all the logos, labels, and announcements, some 16,000 advertisements flicker across an individuals consciousness daily (Gauntlett Hill, 1999). It comes in the innovative ways that television can be subservient to advertisers, where becomes the most obvious sector controlled by advertisers. Viewing many commercial TV, the golden time is always given to the soup operas, drama series those advertising friendly programs. Advertisers generally love sitcoms, for example, with their half-hour format, and the rule of thumb in modern commercial TV is what advertisers want, they get. Another kind of TV program advertisers involve in most is reality show. With the limitation of spot advertisement both in time and rule, advertisers now are more likely to sponsor a reality show or studio entertainment. With sponsorship, one sponsors name usually appears throughout the event, sometimes from beginning to end, sometimes in the background and foreground. For instance, in those reality shows like The American Next Top Model and The Project Runway, there are quite a lot of sponsors ranging from the prize to the house competitors live, at the beginning of each series, they will be introduced and throughout the show those sponsors are intentionally mentioned and detailed descrambled by competitors or judges for several times. Audience who like the show must be memorable for those products. This seems to be more impressed than the traditional TV advertisement. For the commercial media, because they are sponsored, they must do advertising hardly to ensure they can get subsidy . This conflict of interest means that unlike official cultural products, films, TV shows, books, and paintings and so on, advertising finds few regular critics in the mainstream press. However, television that is competitively depends on advertising does tend to bar appeals to quality from the decision- taking process as consideration to be weighed in their own right. Unfortunately for advertiser, traditional media do not reach many of the most desirable groups. Consumers have more places to escape advertising and it was usually the consumers most desirable to advertisers who escaped their messages. As the major medium of commercial media industry, advertisers intervene and control mainly in commercial TV. In return some rules are carried out by the national advertising association in order to check the balance between the advertisers and audiences. In 2011, The State Administration of Radio Film and Television of China (SARFT) a new ban that all TV stations must rearrange their programs to delete all commercials set to air during TV dramas or face stern punishment. And according to Korean television regulation, except for sponsorship goods, all the other logos mus t be covered in variety show and drama series. Conclusion Advertisers have great influence to the contemporary commercial media. The most important factor affecting the degree of influence is the portion of the media firms revenue provided by ads. The media have adapted to the requirements of advertisers in the ways they have sought to maximize revenue. Advertising revenue usually has great significance for the life of a publisher or broadcaster. In commercial media, advertiser expenditure partially of an entirely underwrites the production and publication or broadcast of media content. In return media owner displays the advertisements. Advertising revenue supports media, either directly, or more usually indirectly, through a holding company or network of commissioning channels. Advertisers are free to decide whether to stay with or withdraw their commercials from controversial program. From the traditional media press to the universal commercial TV, advertisers always seek for new opportunity to put their power into wider media sectors. They change the strategy according to the need of commercial media market. As the rise of new advertising platform, advertising of newspapers and magazines are facing with big challenges and gradually lose their dominant position. The emergence of internet offer advertisers a perfect means to advertise products with less expenditure and high efficiency. The commercial TV is the best promotional medium for cheap mass market commodities. By means of spot advertising, sponsorship, implanted advertising, advertisers want to acquire more control over the opera of commercial TV. However, too many advertisements lead to a boycott of the audience, and in order to keep the balance, the advertising administration has issued some rules to prevent overpower of advertisers. Advertisers have been central to the formation of the contemporary media landscape, which depends heavily upon advertising revenue. In turn advertisers are dependent on the media to provide audiences. Overall, from what discussed above, it can be seen that contemporary advertisers are acquiring more control over the organisation and output of commercial media.

Prayer in Counseling Essay

In Eriksen and Weld’s journal article, the writers contend that spirituality and prayer is being utilized more and more by mental health practitioners and counselors. The concept of prayer within the counseling session is something that was considered for a long time but the actual use of spirituality practices is more frequently being used today. This particular article is based upon the data retrieved from two tests that were done on first time counselees and their practitioners. All of the counselees were Christians and results were based on what their expectations were regarding prayer and spirituality inventions. The test also surveyed what the beliefs and practices were of the counselors. Ultimately, the test showed that most counselees preferred the introduction of prayer within the sessions. They wished audible prayer was initiated by the counselor. Additionally, the test results also showed that clients expected prayer and even prefer that counselors or practitioners pray for them outside the prayer sessions as well. Another interesting thing that the test results showed was that religious natured conservatives preferred prayer more than the liberals of a religious nature. Overall, the studies from this article resulted in a confirmation that prayer is therapeutic and healthy for the clients. According to the article, spirituality has already been linked to a sturdy well-being and even secular counselors have used prayer intervention in sessions. There are many therapists that do not believe in mixing psychology with theology, however; the results seem to point to the fact that prayer intervention and spirituality produces effectiveness in psychotherapy sessions. There has been some controversy about using prayer in counseling such as improper use of prayer in counseling. In some cases, practitioners may not be trained properly to incorporate prayer and this could result in a damaged relationship between client and counselor. In some cases there are counselors that may not value prayer within the session but their clients may find it important. On the contrary, one of the studies showed that there were more counselors that valued prayer than their counselees. With these barriers to consider, research and examination of spirituality and prayer in counseling will be pursued further. Interaction It was quite amazing to see how high of a percentage of practitioners actually incorporate prayer with the counseling. There was a time when educators did not suggest using prayer or spirituality in the counseling sessions due to the delicacy of the subject of religion. Also, as a former secular counselor, there was some concern that many of the clients were not Christians and there may be offense taken by the client. After reading this journal article, it is enlightening to find out that many clients prefer prayer especially since many counselors are Christians now. Since there is very little research on the subject of prayer intervention, further research is crucial so that counselors can learn the proper way to incorporate prayer into the therapy session. Although the authors covered a pair of research studies on how effective prayer is to the success of the counseling session, it wasn’t sufficient enough to say that the majority of people who come to counseling prefer prayer. The article covered a lot about proven effectiveness of spirituality with counseling but there needs to be more on how to properly incorporate the two entities. Prayer is enlightening to many counselors but it is still a sensitive subject and needs to be weaned in the right way. It is this author’s assertion that prayer can be enlightening and beneficial to the mental health from personal experiences. The application of prayer and Biblical scriptures has been so uplifting for many clients but there are many out there that do not know the benefits of prayer. Dialogue is crucial when initiating prayer in the counseling session so the counselor needs to be well educated on the techniques. Spirituality and prayer has been utilized by this counselor and has been an integral tool in problem solving and keeping clients happy. As a Christian counselor, prayer for the client can be done after sessions whether the client wants it or not but during sessions should be carefully applied. It is because of this article that this author will study and investigate how to incorporate prayer carefully into the counseling session. Application It is because of this article that this author will study and investigate how to incorporate prayer carefully into the counseling session. Eriksen and Weld’s journal is an important tool and this author has definitely learned a lot from this reading. A client that comes in for grief counseling or depression would benefit from the therapeutic use of prayer. This author would carefully incorporate the Biblical scriptures as well as prayer on and off sessions because it is expected of a Christian. Since religion of any form is very sensitive for many people, this counselor will make sure to learn the best way to initiate it and use it throughout the counseling sessions. Another benefit in utilizing prayer is the trust building of the client for the practitioner so therefore; this author will utilize prayer to promote a great relationship. This author will make sure that the client is confident enough to share their feelings about prayer and spirituality. First and foremost, it will be disclosed in the very beginning that the author is a Christian. After listening to the client and finding his or her comfort level, Spirituality will somehow be introduced in the session whether it is in the form of reading Biblical scriptures or facilitating a prayer. In the past, this author has used prayer with counselees in and after sessions, but now realizes the sensitivity of how to apply it. It has been welcomed by both non-Christians and Christians but the article has shed the light on how detrimental an improper application of Spirituality and prayer can be to the counseling relationship.

Physiological Reason Behind Texting and Driving

But a few days later that same student, while driving, would hear their hone chime and reach for it without second guessing their actions. Humanity is attached to technology, mainly cell phones because of their vast capabilities which lead people not to think about the ramifications cell phones could create, particularly when they are used while driving. People who refrain from cellophane use while driving usually ask: â€Å"Why would someone text and drive if they knew the numberless consequences it could cause? â€Å".Believe it or not a majority of the population, especially teenagers have a psychological need to use their cell phones. Human beings have not Just a desire, UT an uncontrollable need to socialize with other people. When people communicate with others they find a sense of self-identification, while also getting a sensation of acceptance, and recognition. Even the Supreme Court has recognized that in today's society testing has become an important way of self-identif ication; which is how one person pictures themselves with someone else.The mind yearns for relationships with other people, and people nowadays maintain steady contact with their friends and family through technology. Humanity is willing to go too certain extent to talk to people due to their need to associate with others. One of these common extents includes multitasking such as: watching television and testing, doing chores and testing, and even driving and testing. Another psychological need of the human brain consists of the yearning to feel wanted and belonged. By receiving Just one text message, a person consciously or even unknowingly feels these two sensations.They begin to feel wanted and belonged because their mind realizes another person wants to engage in a conversation with them. Many teens have what official identified as problematic phone use which known to be caused by several psychological variables. A study conducted by Adrian Bianca and James G. Phillips proved th at one's self-esteem, neurotics, age, and gender are determining factors in the amount of time one spends on their cell phone (Bianca, Adrian, and James G. Philips). All of these factors are different for each person which is why some people abstain from testing and driving, and others do not.In a different study by three doctors it is proven that there are three indulgences earned from testing, and these gratifications leads to addiction (Young and Connected). The three indulgences are: self, social, and security. These indulgences lead to what doctors refer to as a behavioral addiction to testing. Doctors also say an addiction to technology is not easy to overcome. This addicting behavior gives anyone the ability to communicate practically instantly with another, giving them a sense of belonging. A majority of the population admits to going to a certain extent to talk to friends and family by simply testing and driving.A sense of belonging or fitting in emits positive, addicting f eelings that many people wish for. This identifies why some people, mainly teenagers, find it difficult to immediately stop testing and driving. Testing brings emotional benefits that indicate a psychological need to text, no matter the situation. More people should come to the realization of the myriad consequences testing and driving could cause. The most well-known consequence of testing at the wheel is car accidents. Also, the primary consequence of testing and driving is getting in an accident.The United States Department of Transportation proved that testing and driving makes the driver twenty times more likely to get into a car accident (Federal Ban on Testing for Commercial Truck Drivers). The chances of getting in a crash increase dramatically when a driver uses their phone due to the fact that the human brain cannot completely focus on two different things simultaneously. Testing and driving not only puts the driver's life in danger but the passengers' lives as well. If a driver gets into an accident due to testing and driving they could easily kill or injure another person typically resulting in a Jail sentence.If a driver gets into an accident that was their fault and ended up hurting or injuring someone they would feel pure guilt, an amount of guilt that no one should have to deal with. Right alongside the guilt the driver would get a sense of regret. In the back of their headed the accident would always linger and they would begin to think: â€Å"The text wasn't that important, if only I waited until I got home, I wouldn't have hurt another human being. † The large amount of regret could even cause psychological problems that would take time to erase.Along with the probability of accidents, and the psychological effects, testing and driving is also against the law. Only seven states in America have no restrictions on testing and driving while the other forty-three have various laws regarding the subject. Some laws ban all cell phone use, a nd others ban it for children under the GE of eighteen. If a driver breaks a law concerning cell phone use the driver could be fined or even get license suspension. Drivers should refrain from testing and driving due to the innumerable consequences it could lead to.The chance of someone growing up to text and drive is determined by their parents driving habits, other drivers, and their age level. Without even knowing it, parents easily influence what kind of drivers their kids are going to be. If a child constantly sees their parent on their cell phone while they drive the child will begin to think it must be okay to text and drive because their parents do. Two thirds of high school children say their parent or parents text while they drive, thus meaning, these children will most likely text and drive. Another factor that influences a driver's habits includes other driver's behaviors.When teens first start driving and see other drivers being careless by testing while driving, they d eem it acceptable. By seeing strangers, and even friends text and drive a beginner driver starts to think that the act of testing and driving has no ramifications. Seventy one percent of drivers text and drive end up unknowingly influencing others drivers (WAIF). Teens typically text ND drive more than older people due to their high level of self-confidence. In this generation, teenagers typically believe they are invincible. Therefore teens believe they can handle testing and driving.Truthfully the human brain cannot focus on two things at once, but the stubborn teenagers of this generation refuse to believe in the incapability of multitasking. There are many organizations and inspirational speakers that are country wide trying to reach out towards teenagers to engrave the possible consequences of testing and driving into their minds. A major organization is Stop the texts. Stop the wrecks funded by Ad Council. They have collaborated with the office of State Attorney Generals and t he National High and the National Highway Traffic Administration to gain more power and have a more profound effect on people.Their campaign includes Public Service Advertising on the radio, television, and social media platforms. On their website they have tips and tactics on how to change the negative behavior of testing and driving. A website, funded by the government, known as D! Striation takes the motto â€Å"One text or call could wreck it all. † The United States Department of Transportation has banned testing and cell phone usage for immemorial drivers and encourages states to make laws against cell phone usage while driving. The website does an effective Job of informing their audience about the epidemic, how to get involved, and how to keep the roadways safe.Since we do live in the twenty-first century there are solutions to technology, with technology. A well-known app is Phonograph, which disables the ability to text while traveling over ten miles per hour. This application can also notify parents or another adult when the device is traveling at an unsafe speed. Testing and driving has become a well- now problem and people are trying to find ways to prevent it, but even where there are solutions there has to be a person willing to make a change in their behavior.Humanity's technological advances have so many good qualities that people do not want to realize its downfalls. Cell phone usage while driving is caused by the psychological benefits of testing, and the influence of other drivers. Drivers around the world should be more aware of the consequences testing and driving causes, and how much trauma an accident can produce. Humanity should realize there is a time and place for testing, and driving does not happen to be one of them.

The Effect of Racism in Health Care on Minorities